Legal
Brand & Trademark Usage Guidelines
Effective date: 2026-06-10 · Lyfe-Pay, Inc.
These guidelines are for press, partners, integrators, and affiliates who need to reference Lyfe-Pay. The rule behind every section: you may refer to Lyfe-Pay, but you may not represent Lyfe-Pay.
Trademark Policy governs the legal terms; this page shows how to apply them in practice.
Our Marks
Lyfe-Pay™ lockup
Primary logo
Default mark for any reference to the platform. Use whole and unmodified.
Lyfe-Pay circular mark
Standalone symbol
Only where the name already appears in surrounding text — never as your own icon.
Lyfe-Shield™ shield
Device mark (sub-brand)
Identifies our security surfaces. Third parties may not use it to imply protection.
Lyfe-Pay card design
Trade dress
Editorial use only, shown unaltered and in full. No recoloring or re-composition.
Naming Rules
- Always write Lyfe-Pay — hyphenated, with a capital L and a capital P. Never "LyfePay", "Lyfe pay", or "lyfe-pay" in prose.
- Carry the ™ symbol on the first prominent use of Lyfe-Pay and Lyfe-Shield in any document or page.
- Never abbreviate to "LP" or shorten to "Lyfe" — those are not our marks.
- Never pluralize or verb the name ("Lyfe-Pays", "to Lyfe-Pay someone"). It is a proper adjective before a noun: "the Lyfe-Pay wallet".
- Never translate, transliterate, or localize the name into another script.
- Never combine the name with your own ("Acme Lyfe-Pay", "Lyfe-Pay Pro by Acme").
Logo Usage
- Minimum size: 24 px tall for the circular mark on screen, 16 px for the full lockup wordmark height. Below that, use the name in plain text instead.
- Clear space: keep free space equal to the full height of the mark on all four sides. Nothing — text, borders, other logos — enters that area.
- Backgrounds: a dark, solid surface is preferred. A solid light background is acceptable. Photographic, gradient, or patterned backgrounds are not.
- Integrity: the logo may not be redrawn, re-typeset, traced, or reconstructed. Use the files we supply, at their native aspect ratio.
Do & Don't
Do: Use the official lockup in its original colors.
Don't: Never recolor or apply filters to the mark.
Do: Keep the native aspect ratio and upright orientation.
Don't: Never stretch, skew, or rotate the mark.
Do: Place the mark on a calm, solid surface with full clear space.
Don't: Never place the mark on a busy, patterned, or low-contrast background.
Do: Keep the mark standalone, with the reference explained in your copy.
Don't: Never lock our mark to another logo or build a co-branded unit without written permission.
Colors & Typography
These are shown so you can reproduce our brand accurately in approved editorial contexts. They are reference values, not a license — you may not adopt them as the identity of your own product or imply a shared brand system.
Brand gradient
linear-gradient(135deg, oklch(0.88 0.22 130), oklch(0.93 0.21 128))
Primary
oklch(0.88 0.22 130)
Surface / card
oklch(0.14 0.01 250)
Background
oklch(0.09 0.01 250)
Display typeface
Used for headings and the wordmark. Never re-set the wordmark yourself in this or any other typeface.
Body typeface
Used for product and interface copy. Free for you to reference, not to imply affiliation.
Download the Brand Kit
Everything below is the approved source for our marks. Don't trace, redraw, or export logos from screenshots — use these files as supplied, under the Trademark Policy.
Lyfe-Pay™ Brand Kit
Approved logo files, the full color palette, and clear space rules in one archive. Licensed for reference use only under our Trademark Policy — no modification, no merchandise, no implied endorsement.
Individual assets
Lyfe-Pay lockup
PNG · 863 KB
Primary identity. Use in headers, press, and partner pages.
Lyfe-Pay circular mark
PNG · 863 KB
Compact placements: avatars, favicons, nav icons.
Lyfe-Shield shield device
PNG · 1.3 MB
Trust and security surfaces only. Not for standalone third-party use.
Lyfe-Pay card design
PNG · 1.8 MB
Reference only — reproduction requires written permission.
Colors — click a value to copy
Lyfe Lime
Lime Glow
Signal Silver
Silver Glow
Deep Canvas
Surface 1
Surface 2
Success
Warning
Destructive
Brand gradient
Silver gradient
Spacing rules
The dashed boundary is the minimum clear space: equal to the height of the mark on every side.
- Clear space: leave margin equal to the full height of the mark on all four sides. Nothing — text, borders, other logos — enters that zone.
- Minimum size, circular mark: 24px on screen, 0.25in (6.5mm) in print.
- Minimum size, lockup: 120px wide on screen, 1in (25mm) in print.
- Never place another logo inside the clear space to imply a lockup or partnership.
- Keep the mark on a plain background with full contrast. No patterns, photos, or low-contrast fills.
- Never rotate, skew, stretch, recolor, outline, or add effects to the mark.
Screenshots & Product References
- Product screenshots may be used unaltered in reviews, tutorials, and news coverage, with a caption crediting Lyfe-Pay, Inc.
- You may crop for framing, but you may not recompose the interface, swap in your own data to imply features we don't have, or remove our marks from a screenshot.
- Never present our interface, copy, or design system as your own work or product.
- Never use a screenshot to suggest a partnership, certification, or endorsement.
Always Requires Written Permission
- Merchandise, apparel, packaging, or any physical goods bearing our marks.
- Domain names, app names, social handles, or company names containing "Lyfe-Pay", "Lyfe-Shield", or a confusingly similar variant.
- Co-branded or partner lockups of any kind.
- Paid advertising, sponsorships, or promotional campaigns using our marks.
- Any modification of the shield device mark or the Lyfe-Pay card design, including recoloring, animation, and remixing.
Required Attribution
Include this line wherever you use our marks under these guidelines:
Lyfe-Pay™, Lyfe-Shield™, the shield mark, and the Lyfe-Pay card design are trademarks of Lyfe-Pay, Inc.. Unauthorized use is prohibited.
Frequently Asked Questions
Quick answers to the questions we get most. Where a scenario needs approval, the binding terms are in our Trademark Policy.
Naming & writing
Logos & visuals
Integrations & partners
Media & content
Commerce & identifiers
Practical
Requests & Asset Packs
For approved logo files, brand asset packs, permission requests, or questions about a specific use, contact legal@lyfe-pay.com. The binding terms remain those in our Trademark Policy and Copyright & DMCA Policy.